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Sophisticated Design Guidelines: The Dual Scales of Curated by Juliette

Writer: Juliette van der Meijden
Juliette van der Meijden
Aug 20
2 min read

Updated: Sep 14




Curated by Juliette approaches the built environment through two distinct yet deeply connected lenses: the intimate scale of interior sanctuaries and the broader, systemic scale of urban design. Great design is never one-size-fits-all; interior clients seek a deeply personal refuge, while urban spaces require a collective vision for the future.


The Overarching Philosophy

Across both scales, every project begins as the start of a new story. The studio's work is anchored by a commitment to contextual awareness, sustainability, and timelessness. Whether designing a high-performance residential interior or shaping public urban spaces, the goal remains the same: to harmonize with the surroundings, honor ecological intelligence, and craft environments built to endure.


Designing from the Inside Out

At the interior scale, the focus centers on personal well-being and refined daily rituals. This work is characterized by:

  • Natural Materials: A rich palette of wood, stone, and glass brings tactile warmth and blurs the boundary between indoor and outdoor living.

  • Meticulous Detail: From bespoke built-ins to carefully curated light fixtures, every element is considered to elevate daily experience.

  • Spatial Fluidity: Conventional layouts are reinterpreted to maximize functionality, adaptability, and modern wellness integration.


Shaping the City at Large

At the urban scale, the perspective shifts toward regional systems, public rewilding, and coastal resilience. This work embraces:

  • Bioclimatic Intelligence: Designing public frameworks that respond dynamically to local climates and environmental challenges.

  • Undomesticating the City: Reintroducing regional urban forests and sustainable infrastructure to reconnect communities with nature.

  • Systems Thinking: Moving beyond isolated parcels to create resilient, adaptable environments that serve generations to come.



The Living City
The Living City

Thoughtful design shapes how we live, whether within the quiet boundaries of a home or across the expansive fabric of a city. By honoring sustainability, contextual harmony, and human scale at every level, the studio transforms surroundings into something truly extraordinary.

 
 
 

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